Advantages and Disadvantages of Digital marketing

WHAT IS DIGITAL MARKETING?

Basically Digital marketing is known as online marketing.

It’s defined as marketing your product and services through online and digital platform, such as search engine optimization (SEO),search engine marketing (SEM),social media marketing(SMM),E-Mail marketing. By doing so your product and services will reach out to maximum audience.

Even though, digital marketing has it’s own pros and cons.

ADVANTAGES OF DIGITAL MARKETING

1. GLOBAL REACH
2. LOCAL REACH
3. LOWER COST
4. EFFECTIVE TARGETING
5. EASY TO LEARN
6. MULTIPLE STRATEGIES
7. INCREASED ENGAGEMENT
8. ANALYTICS AND OPTIMIZATION

DISADVANTAGES OF DIGITAL MARKETING

1. HIGHER COMPETITION
2. TIME CONSUMING
3. LACK OF IDEAS
4. TECHNOLOGY DEPENDANCE

ADVANTAGES OF DIGITAL MARKETING

• GLOBAL REACH :The main advantages of internet is it’s available at any time and anywhere.so you can create awareness of your services and products to any audience across the world .
• LOCAL REACH: It’s easier to get brand exposure to local audience by SEO,GOOGLE ADS (SEM).You can reach out to your neighborhood without knocking on their doors with flyers and notices.
• LOWER COST: The fun part of digital marketing is you can achieve your target with and without spending money. Which doesn’t imply that marketing is completely free, it have it’s own expenses. But comparatively it can be less expensive and you can choose your plan according to your budget.
• EFFECTIVE TARGETING : By choosing digital marketing you’ll get an idea about which type of audience you need to target even if you’ve no clue. Digital marketing have wider and broader demographics. You can easily target your through digital marketing based on their age, gender, country etc.
• EASY TO LEARN : Digital marketing isn’t something you’ve to put too much effort to learn. It’s something you’ve to teach yourself by experience, planning, engaging and it’s easy to learn the basics.
• MULTIPLE STRATEGIES :You can promote your ideas, business, services by using variety of strategies such as SEARCH ENGINE OPTIMIZATION (SEO), SEARCH ENGINE MARKETING (SEM), SOCIAL MEDIA MARKETING (SMM), E-MAIL MARKETING, CONTENT MARKETING, PHOTOGRAPHS, VIDEOGRAPHY, REMARKETING, INFLUENCIAL MARKETING and so on.
• INCREASED ENGAGEMENT : One of the main advantages of digital marketing is you can always engaged with the users by getting feedbacks and giving responds. By doing so ou can improve your services and get updated about the service.
• ANALYTICS AND OPTIMIZATION : You can always review and analyze the performance of your website, ads, post and everything you done to establish your business, services, products, events. There are many tools to help you analyze your work, such as GOOGLE ANALYTICS,GOOGLE SEARCH CONSOLE, MOZ, TRELLO, SEM RUSH.

DISADVANTAGES OF DIGITAL MARKETING

• HIGHER COMPETITION : As the digital marketing keeps growing the number of competitor also increases. Since you can reach to audience across the world via digital marketing services you also have competitors from around the world
• TIME CONSUMING : One of the most irritating thing about being in digital marketing field is time consuming. It requires time for running a CAMPAIGN, ADS, EVENT, SEARCH ENGINE OPTIMIZATION,CONTENT CREATION
• LACK OF IDEAS :After so many works and project there’ll be shortage of ideas and concept.
• TECHNOLOGICAL DEPENDANCY : To improve your services you’ve to spend more time on internet and must be up to date about technologies. so, you’ll spend most of your time in research and analyzing.